Locking In - Maya Avram

Locking In

I take fashion seriously.

Alaïa Spring/Summer 2025 at the Guggenheim Museum, New York

Locking In • 6 October 2024

What I Learnt From Fashion Month

The past five weeks made for a gripping case study on the value of virality — and on who deserves it.

Dior Cruise 2025 show at Drummond Castle in Scotland.

Locking I • 4 June 2024

Why Has the UK Become the Ultimate Luxury Fashion Stage?

Three of the world's leading luxury houses have staged shows in Great Britain over the past six months.

Locking In • 9 April 2024

Red Carpet Styling Is Too on the Nose Now

From Margot Robbie's effervescent pink to Zendaya's Tennis Green, press tour fits just don't feel exciting anymore.

Subscribe to get my newsletter via email