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Red Carpet Styling Is Too on the Nose Now

From Margot Robbie's effervescent pink to Zendaya's Tennis Green, press tour fits just don't feel exciting anymore.

This week, Zendaya is steadfast in promoting her new film Challengers, which depicts the complex relationship between three tennis players at different stages in their careers.

While that concept may be nuanced, Zendaya's red carpet looks to promote the movie are anything but. From tennis ball shoes to tennis print gowns, it all just feels unimaginative and premeditated, like initial drafts on a moodboard with nothing but the word "tennis" on it. This is particularly surprising considering that these custom looks were created by industry heavyweights like Loewe's Jonathan Anderson and Louis Vuitton's Nicolas Ghesquière, both celebrated conceptual designers.

I suspect these looks were conceived by, or "co-created" with, Zendaya's own stylist, Law Roach. Indeed, curating a coherent aesthetic for an international star of her magnitude can't be easy, but after the duo's impeccable delivery during the promotion of Dune 2 — these looks simply feel unripe.